[Podcast] Ep17: Tony Horton, the Mastermind Behind P90X

In this episode I sit down face-to-face with Tony Horton, the mastermind behind the most successful exercise program in America, P90X, as well as the creator of P90X2, P90X3, 10-Minute Trainer, and Power 90, to name a few. We discuss his new book “The Big Picture: 11 Laws That Will Change Your Life,” finding “purpose,” the upcoming Beachbody program P90, as well as many other topics below.

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Topics of Conversation:

Tony talking about his “formula” being a combination of formulas from others

Your “Whys” vs. your “Why Nots”

“Law 2: Find Your Purpose”

Tony discussing GO FAR: The Christopher Rush Story

Tony telling the story of Jeremy Yost who lost over 180 pounds using P90X

The idea behind “Beachbody” having nothing to do with having a “Beach body”

Breaking down Tony’s various home exercise programs (see links below)

Getting outside of your comfort zone to introduce dramatic change

Improving your level of fitness by introducing variety and “muscle confusion”

Using P90X2 to get ready for a Spartan Race and train like an athlete

Why P90X sold half a billion dollars worth of programs (variety, modifications, fun)

Why this is the perfect time for the release of the upcoming P90

Breaking down the structure of P90

Why yoga & meditation are a big component of Tony’s programs

“Law 11: The Three R’s: Recharge, Recover, Relax”

Tony on Shakeology: “You can pay now, or you can pay later…it’s an investment in the quality of your life”

The amazing story of how Shakeology changed “Judd’s Mom’s” life

From being bed-ridden to doing multiple rounds of P90X

“You either see the problem or you see the solution”

Tony on Beachbody’s energy bars

Tony on his food service Tony Horton Kitchen”

A super-quick lightning round

Useful Links:

Tony’s Book:  The Big Picture: 11 Laws That Will Change Your Life


10-Minute Trainer


The upcoming P90


Body Beast

Les Mills Combat


Tony Horton Kitchen

AbWorks (Tony’s 1st infomercial!!!)

Show Credits:

This episode was edited by Kristin Martin, and the show was executive produced by Kanen Flowers. We are a member of the THAT STUDIO podcast network.

The music in the opening and closing of the show is courtesy of Dorian Cheah from his brilliant album ARA.

A very special thanks to team members Adam Bedford and Monica Daniel for helping me get this together. Couldn’t have done it without you!

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Zack Arnold (ACE) is an award-winning Hollywood film editor (Cobra Kai, Empire, Burn Notice, Unsolved, Glee), a documentary director, father of 2, and the creator of the Optimize Yourself program. He helps ambitious creative professionals and entrepreneurs DO better and BE better. “Doing” better means learning how to more effectively manage your time, your energy, and your creativity so you can produce higher quality work in less time (and ultimately become a productivity ninja). “Being” better means doing all of the above while still prioritizing the most important people, things, and passions in your life…all without sacrificing your health (or sanity) in the process. Click to download Zack’s “Ultimate Guide to Optimizing Your Creativity (And Avoiding Burnout).”