Ep06: Defining Your Purpose and Living Large | with Tony Horton


If you’ve ever found yourself stumbling to reach the finish line and you often fail to achieve your most important goals (don’t worry, you’re no different than the 92% of people who also don’t achieve their goals), the problem isn’t you, it isn’t lack of “willpower,” and it’s not because you don’t have any motivation.

The problem is that you haven’t properly defined your purpose.

I’m incredibly excited about this interview because it’s with Tony Horton, one of the top personal trainers and fitness celebrities in the world who created P90X the most successful home fitness program on the planet. He also designed the rest of the P90X series, P90, and 22 Minute Hard Corps, just to name a few of his insanely popular Beachbody programs.

But more importantly than his fitness accomplishments and business enterprises, I’m excited to have Tony on this program because he is one of the most inspirational people I know and one of the few “celebrities” that I actually consider a virtual mentor and admire. Rarely does a day go by when Tony’s work doesn’t influence me in one way or another whether it’s being inspired by his book “The Big Picture” to originally begin my podcast over 3 years ago, or getting yelled at by him at 6:30 every morning while doing burpees.

In our conversation we talk all about another of Tony’s passions: Finding Your Purpose. We talk through the negative mindsets that many people create to stop them from achieving their goals and how to overcome those obstacles and barriers.

Even if you have absolutely no interest whatsoever in taking on a fitness program, this conversation could change the way you approach your goals and inspire you to step outside your comfort zone to become a better version of you.

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Here’s What You’ll Learn:

  • Finding personal guidance in a sea of guru advice
  • Tony Horton’s 11 Laws that will change your life
  • Remaining accountable to your Action Steps
  • How personal growth becomes more difficult with age
  • Knowing when giving advice can create resentment in others
  • Curiosity’s role in creating beneficial habits and rituals
  • The importance of finding a mentor
  • Determining your “Why?” so your missteps can’t derail you
  • Refining your desires to practical goals and acting upon them
  • If you stick to even one Action Step, you are improving!

Useful Resources Mentioned:

Tony Horton Life (Tony’s Personal Website)

22 Minute Hard Corps Workout Program

TH Care (Tony’s AMAZING new skincare line of products)

FiP Ep17: Tony Horton, the Mastermind Behind P90X

Sign up for Beachbody On Demand

Our Generous Sponsors:

This episode is made possible by Ergodriven, the makers of the Topo Mat, my #1 recommendation for anyone interested in moving more at their height-adjustable workstation. Listen, standing desks are only great if you’re standing well, otherwise you’re constantly fighting fatigue and chronic pain. Not like any other anti-fatigue mat, the Topo is scientifically proven to help you move more throughout the day which helps reduce discomfort and also increase your focus and productivity. And they’re really fun and a great conversation starter.

This episode is made possible by the HumanCharger,  a revolutionary new light therapy device made specifically for people who spend long days in the dark and don’t get enough sunlight…i.e. You and me. Simply put in the earbuds for 12 minutes a day to receive your daily recommended dosage of UV-free white light. Doing so can drastically increase your energy, improve your mood, and increase mental alertness and focus.This device has literally changed my life and I use it every morning without fail. Use the code ‘OPTIMIZE’ to get 20% off your order.

Guest Bio:

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Tony Horton is the wildly popular creator of the best-selling fitness series: P90X®, P90X2®, P90X3®, and Ten Minute Trainer®, P90® and most recently his 22-Minute military inspired workout, 22 Minute Hard Corps®. Tony is a world-class motivational speaker and the author of top-selling books “Bring It”, Crush It!” and his latest motivational book, “The Big Picture” 11 Laws that will change your life, which he has transformed to an in depth personal development course, Living Large with Tony Horton. He has appeared on countless television programs as a fitness and lifestyle expert to promote healthy living through exercise and proper nutrition. In keeping with Tony’s passion for a healthy lifestyle, he’s teamed up with the beauty experts at Ultimate Salon Professionals to create his new hair and skincare line, TH Care by Tony Horton, because he believes what goes on your body is just as important as what goes in it.

For the past 25 years, Tony has used his unique brand of humor to change the lives of tens of million people through his incredible fusion of motivation, physical exercise, nutrition, and discipline. From worldclass athletes, pro sports teams, celebrities and the U.S. Military, to corporate executives, couch potatoes, and busy moms and dads alike, Tony has what it takes to reach and teach them all. Tony believes that real and lasting change can happen when we commit to health as a lifestyle. Exercise, whole foods, and the right mindset is the formula that leads to a vibrant, productive and full life for anyone who focuses on being the best they can be.

Show Credits:

This episode was edited by Curtis Fritsch, and the show notes were prepared and published by Jakin Rintelman. Special thanks to Krystle Penhall and Sarah Furie for helping to spread the love!

The original music in the opening and closing of the show is courtesy of Joe Trapanese (who is quite possibly one of the most talented composers on the face of the planet).


Note: I believe in 100% transparency, so please note that I receive a small commission if you purchase products from some of the links on this page (at no additional cost to you). Your support is what helps keep this program alive. If you have any questions, please don’t hesitate to contact me.

Zack Arnold (ACE) is an award-winning Hollywood film editor (Cobra Kai, Empire, Burn Notice, Unsolved, Glee), a documentary director, father of 2, and the creator of the Optimize Yourself program. Zack helps ambitious creative professionals and entrepreneurs overcome procrastination, depression, and creative burnout so they can get sh*t done and achieve the most meaningful goals in their lives...without sacrificing their sanity in the process. If you’re interested in learning how to better manage your time, your energy, and develop ninja-like focus, download Zack’s “Ultimate Guide to Optimizing Your Creativity (And Avoiding Burnout).”

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